Summer Trends Report


This Trends Report is brought to you by the AFCI Trends Committee.

The Association For Creative Industries (AFCI) Trends Committee is always on the lookout for creative trends to keep your business in the know about what’s popular on the Internet, and with crafters, makers and DIYers.  Here are the current trends we are seeing.

CHIPBOARD

Submitted by Candy Rosenberg, {a vintage girl}

Chipboard

Chipboard has been around for many years and has been a mainstay in mixed media art and layouts.  However, it is now showing up more in albums and junk journals due to its versatility; giving great dimension to these kinds of projects. The designs can range from simple shapes to very intricate designs, allowing for a full array of choices for your project. Chipboard can be altered in a variety of ways with mediums like paint, shimmer sprays and pastes – or, just leave them natural and use brown ink to keep the vintage look.

‘CRAFT WORK’ LOOK

Submitted by Debra Quartermain, Debra Quartermain Design

Craft Work Look

The ‘craft work’ look coming down the runway for summer is very similar to the popular Boho style with fringe, lace and appliques used on everything from summer dresses to jeans and bags.  Hats and flip-flops are making a statement adorned with feathers, ribbons and other trims.  Summer is a time for playful creativity and with a pair of scissors, fabric adhesive and assorted trims. Trendy fashion items can be easily made and personalized.

PAINTED FLOWER POTS

Submitted by Kathy Cano-Murillo, Crafty Chica, LLC

Painted Flower Pots

Artfully painted flower pots have become part of DIY culture. We’re not talking about our beloved decoupage planters, but high-level techniques from gallery painters who are applying their visual messages in a functional and decorative way. And it’s not just about the planter; it’s also about what goes inside. Muralist Jeff Slim of Phoenix, Arizona, is an example. He is known for his collection of one-of-a-kind pieces that he sells in gallery shops and boutiques around the state.

EMBROIDERY HOOPS

Submitted by Lisa Kettell, www.lisakettell.com

Embroidery Hoops.jpeg

Embroidery hoops and circular art are hitting hard this year. From florals, design to party, the hoop is where it’s at. Put a picture inside, weave it up or create a centerpiece.

RAINBOWS

Submitted by Lisa Kettell, www.lisakettell.com

We are seeing a spike in rainbow love! Watch for unique color palettes and styles – especially warm hues such as beige, creams, spicy oranges, rose, muted blues, violets and garden greens.

NARWHALS

Submitted by Lisa Kettell, www.lisakettell.com

Narwhals

Narwhals are back and bigger than ever. They are the new unicorn for 2019, while sloths are becoming the new llama.

ORANGE

Submitted by Lisa Kettell, www.lisakettell.com

Orange.jpeg

Move over pink: Orange is taking over. The hot color palette this year is corals, tropical citrus and muted pastels.

National Craft Month Celebrates 25 Years


With 62% of U.S. households crafting at least one project a year, AFCI is proud to announce the 25th annual celebration of National Craft Month.  Running the entire month of March, National Craft Month was started in 1994 as a way to help people discover the joy of crafting and all its many benefits.  National Craft Month has grown from a handful of retailers and manufacturers into an international celebration of creativity with millions of participants underscoring the familiar and near-universal experience of crafting.  Join us on social media all month long as we share our members’ stories, showcase hot new products, trends and more!  Let us know what you are doing to celebrate by using the hashtag #NationalCraftMonth.

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Facebook @AFCI.Global

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Instagram @afci_global

National Craft Month fun facts_2019

‘Tis the Season for December Trends


This Trends Report is brought to you by the AFCI Trends Committee

The Association For Creative Industries (AFCI) Trends Committee is always on the lookout for creative trends to keep your business in the know about what’s popular on the Internet and with crafters, makers and DIYers. Here are the current trends we are seeing.

1. Lighted Christmas Trees

Submitted by Kathy Cano-Murillo, CraftyChica.com

This holiday season you’ll see these vintage style trees, reminiscent of the one Grandma used to have.  You can purchase them in retail outlets or better yet, make your own version at a paint your own pottery studio.   The motif is also used in illustrations, jewelry, wall art and more!

christmastree

Mr. Christmas Ceramic Christmas Tree Figurine at Target

2. Fa la Llama

Submitted by Debra Quartermain, DebraQuartermain.com

The Llama icon trend continues with the fun “No Prob-llama” and “No Drama Llama” sayings on everything from pillows to signs. Images appear in holiday gift wrap, party decor and housewares. Of course the creative world is filled with adorable stuffies, ornaments and pillows. Expect to see many llamas wearing holiday attire this season!

christmasllama

Photo credit: Debra Quartermain, DebraQuartermain.com

 

llama

Happy Llamakah Card from Paper Source

3. Pa Rum Pum Pom Pom

Submitted by Jennifer Priest, Smart Fun DIY

Pom pom crafts and felt ball crafts are everywhere this holiday season!  Pom pom garlands, trees and ornaments are showing up as holiday décor.  With multiple pom pom maker tools to choose from, crafters can make pom poms in any size to DIY their own pom pom holiday decor. Looking for a trendy gift?   Pom pom scarfs, pom pom edged blankets, pom pom wall hangings, and pom pom keychains are on point.

christmastree.png

Pom Pom Christmas Tree found at Hobby Lobby

pompom

DIY Ice Cream Cone Ornaments by Jennifer Priest, Smart Fun DIY

Eclectic Products Launching TOP SECRET Product to make you come UNGLUED!


This is a sponsored post by Eclectic Products

Eclectic Products has a collection of brands and products consumers know and love, like E6000, Unicorn SPiT, Amazing Goop, Shoe Goo, Allure, and Glaze Coat.  We realize crafters spend a tremendous amount of time and creativity bringing inspirational visions to life, so we make sure all our products are made to the highest quality and performance standards to allow your creativity to flourish.

We want to kick off the New Year with our most loyal and creative supporters, get inspired, and let you in on our TOP SECRET product launch. Our chemists have been working around the clock to produce something SO innovative and SO elusive — we may have to “unglue” your jaw from the show room floor!

And speaking of something new…… if you come see us at booth #1013, we will let you in on some TOP SECRET information…… It’s a new product that we are VERY excited about sharing that is making everyone come UNGLUED!  We can’t reveal too much. The new product is part of our E6000 family and is almost limitless in its uses.  IT’S ALL ABOUT THE PLUS! – You’ll find out what that means when you visit us at our booth!

BloggraphicEclecticPLUS

We are hosting our resident “Glue Guy” and expert, Mark Montano. Mark, designer extraordinaire, prolific author, and TV host, is determined to make crafting HIP! Come visit our booth and create a project with Mark using the newest product from his favorite adhesive brand – E6000!

One of the things we enjoy most at Creativation is meeting folks face to face and demonstrating what our products can do. This year we will have Unicorn SPiT inventor, Michelle Nicole, at your disposal to ask the “need to know” questions! Turn ordinary objects into holographic-like MASTERPIECES. We will be creating magic with Unicorn SPiT SPARKLiNG, and sharing ideas that will get your creative wheels rolling.  You will also have the ability to bring a little “Sparkle” back home with this year’s make-n-take project. Unicorn SPiT is ideal for creating beautiful jewelry, amazing craft furniture and tables, beautifying clocks, picture frames, embedding keepsakes, making bed trays, jewelry boxes, plaques & much more!

We are eager to see everyone at Creativation in Phoenix in January! Visit Eclectic Products at booth #1013 and let’s paint the town!  We promise to make you SPARKLE and leave a lasting impression that will STICK with you forever!

AFCI Designer Section Looks to Make Your Day at Creativation


One of the reasons rock art is popular is it’s a random act of kindness that improves a friend or stranger’s day. Inspired by this trend, members of the AFCI Designer Section will be creating and hiding pieces of art at Creativation to make your day!

Trish Cortez, who is coordinating the Sharing the Creative Heart event, discusses how you can get involved!

Last year, I was invited to participate in a rock painting event. It was held around Thanksgiving, and we left the rocks for people to find. Some of the rocks were painted beautifully; others had inspirational messages painted upon them. We did not leave any type of a tag or message saying this was free, we just left it in plain site.

We could paint as many as we wanted. I made mine on Black Friday and painted bright colored flowers with words.

I am coordinating a similar event for the AFCI Designer Section at Creativation. We are asking Designers to make a piece of art, bring it to Creativation, and hide it somewhere in the Phoenix Convention Center. Each piece will have a tag with this beautiful design by Rita Barakat to signify it is a gift for whomever finds it.

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Artwork ©Rita Barakat

We are doing this to share what we love and hope it brings joy to those who attend.

As Designers, we all have huge hearts and that’s how we rock!

Designers wishing to participate may contact Trish Cortez at trishcortez317@gmail.com. Tags for art pieces will be available in the AFCI Designer Section Facebook group.

Post-Show Seminar Throwback Series: Affiliate Marketing


So, you attended our Conference Program at the 2016 CHA MEGA Conference & Trade Show in Anaheim earlier this year. You absorbed a ton of information on everything from basic blogging and social media to legal and finance management.

Over the past several weeks, we’ve been featuring your favorite seminar speakers to remind you of the knowledge you learned and why it is important for your creative business.

This week we’re doing a throwback to Sarah Crosby’s and Zoe Pedziwiatr’s seminar, How to Earn More and Establish Strong Relationships with Brands You Love Through Affiliate Marketing. Sarah and Zoe give expert tips and three strategies to increase your income through affiliate marketing.
affiliatemarketing

 

 

 

 

 

 

Most bloggers start blogging because they’re passionate about something and they want to share it with the world. Whether it’s photography, cooking, home renovation, fine art, or DIY and crafts, most new bloggers are surprised when they find out that people out there are actually reading what they have to say and even more surprised when they realize that they can make a living from saying it.

You might find yourself organically referencing and linking to products or services you use in your content (i.e. your camera and lenses, your favorite fabric scissors, the spiralizer you used to make that beautiful zucchini dish you made). Your readers are inspired by you—they want to make what you’ve made. They want the products that you recommend. You’re an influencer and you have an audience, which places you in the perfect position to partner with the brands you love through affiliate marketing.

What is Affiliate Marketing?
Affiliate, at its core, is about a relationship between three parties:
1. Advertiser (brand with an online store)
2. Publisher (blogger/you)
3. Consumers (your blog’s audience)

The brand partners up with a blogger to put tracking links (i.e. product links, banners, etc.) on its site in hopes that its audience will click through to the site and make a purchase or sign up for a service. If one of your readers clicks through a link on your site, the affiliate link provides the tracking technology to be able to track clicks and sales. If your reader makes a purchase, you will earn a commission on that sale. Although commissions tend to be small, if your blog gets a decent amount of traffic and the product or service resonates with your audience, they can add up fast!

One of the most glorious things about affiliate marketing is the potential to earn passive income from long-term traffic. If you have affiliate links in blog posts that consistently receive traffic from search and Pinterest, then there’s a big chance that you could be earning money from these posts for a long time without a ton of maintenance. All it takes is some work up front.

Three Strategies to Increase Your Affiliate Income
1. Update old content with affiliate links. Take a look at your Google Analytics to find your high and medium traffic blog posts. Replace the normal URLs in those posts with affiliate links or figure out how to weave some in.
2. Add links to organic posts. These are the fun posts you plan on writing anyway. Are you referencing products? Put links in there. You never know which posts will blow up.
3. Write awesome affiliate posts. An affiliate post is a strategic, informative, product-centric blog post that strives to push your readers to make a purchase.

Start by solving a problem. What products or services are big right now? What do people want to know more about? What do YOU want to know more about? Put yourself in your readers’ shoes and think about what information pushes you to actually pull the trigger on a purchase. Write the post that you would want to read.

Affiliate Post Examples:
• Product reviews and comparisons
• Resource lists: “Where to Find X”
• Expert Info: “Best Things to Do in X”

Expert Tips
Make it personal. Figure out how to relate all this product information to your life to tell a story and make it feel organic and relatable.
Do the research. Provide all relevant information to your readers. When linking out to products, include details in your content like brand names, alternate retailers, prices, sizes, colors, material, etc.
Time it right. Consider seasonality and publish your post before expected product demand.
Use strong SEO/pinnable images. Search and Pinterest are how new readers will find you and your content. New readers equals more clicks and sales!
Spread the word! Share your affiliate post on social, add it to your blog sidebar, reference and link out to it in future posts. Keep promoting this post. Make sure to update the post with new links when relevant.

Looking to get started with affiliate marketing? Sign up as a publisher with CJ Affiliate and apply to be a part of our blogger friendly Content Certified Program. We provide everything you need—leading brands, great publisher support, resources and more!
Zoe Pedziwiatr, Content Development Manager, CJ Affiliate by Conversant

AffiliateCJ Affiliate by Conversant (formerly Commission Junction) is a leading global affiliate marketing network, specializing in pay-for-performance programs to drive results. Our network helps to create connections amid millions of online consumers daily by facilitating equitable, lucrative relationships between advertisers and publishers. Many of the world’s most recognized and specialized brands run their affiliate programs on CJ’s platform.

Post-Show Seminar Throwback Series: How to Host a Local Craft Event


So, you attended our Conference Program at the 2016 CHA MEGA Conference & Trade Show in Anaheim earlier this year. You absorbed a ton of information on everything from basic blogging and social media to legal and finance management.

Over the past several weeks, we’ve be featuring your favorite seminar speakers to remind you of the knowledge you learned and why it is important for your creative business.

This week we’re doing a throwback to Rina Gonzales’ seminar, How to Host a Local Craft Event. Rina gives five tips for organizing and preparing for a successful event that any business can follow.

DSC_6563-2How to Host a Local Craft Event
By Rina Gonzales

Hello!

I am so glad to share some tips on “How to Host a Local Craft Event”. As you may know, I created an event called “Crafty Happy Hour” where crafters of all levels and ages come together and create greetings cards. No experience is required, and all supplies are provided.

Here are some tips for planning a fun event in your area:

  1. Pick a venue, event date and theme for your craft project.
  1. Create a fun graphic to promote your event. Now, you can get the word out to your community!
  1. Market your event with social media, including Facebook, Twitter, Instagram and any other media you like; draft a press release, send it to your local newspapers and invite them to send someone to your event; send out your own personal invitations through text message, phone calls and Facebook messaging. You can draft a message that can be used on all social media efforts and for your personal contacts you invite.
  1. Pack your crafts! Plan what you need to pack for your event and also keep your venue informed of what you will need as far as space, tables and any special requests, like what type of music you prefer.
  1. Host your event. Be sure to arrive early to set up, and have helpers for your event that can help navigate issues, like how to use craft supplies/tools.

Good luck!

Rina Gonzales is the owner of Mothership Scrapbook Gal and created “Crafty Happy Hour” in 2013. Her craft business is based in Riverside, California, with a mission to help people craft their special and everyday moments through craft events, DIY card kits and custom orders. Follow her on the Mothership Scrapbook Gal page on Facebook and @mothershipscrapbookgal on Instagram to see what exciting events and workshops she is hosting in her community.