Serving on the Association For Creative Industries (AFCI) Board of Directors is a unique way for members of the organization to give back and help steer the future direction of AFCI. The individuals serving represent diverse backgrounds and have significant experience in the arts and crafts industry. Today, we introduce you to Lisa Kiser.
Lisa: I held various positions at Deutsch Advertising Agency including producer, project manager and account manager. After years in advertising, I decided it was time to bring the skills that I learned to my family business.
AFCI: Tell us more about your current role.
Lisa: I am a fourth-generation family business member and serve as the director of marketing. I manage Beacon Adhesives marketing efforts, including digital marketing, social media, branding and design. In addition, I work on general management, new business development and growth of the company.
AFCI: Beacon Adhesives has been an AFCI member since 1989. Since you started with the company six years ago, what have you seen as the most valuable benefit?
Lisa: I have personally gained tremendous value from the connections I’ve established within the industry. AFCI plays a vital role in helping me do that through the events it produces and its online resources.
AFCI: What inspired you to serve on the AFCI Board?
Lisa: I feel I can bring a fresh perspective that will result in success for the members and AFCI growth.
AFCI: What would you say to someone who is interested in joining AFCI?
Lisa: AFCI brings together the best of the industry. It is a great insider look at how the industry works and who works within it.