MEET THE AFCI BOARD OF DIRECTORS – JIM SCATENA


Serving on the Association For Creative Industries (AFCI) Board of Directors is a unique way for members of the organization to give back and help steer the future direction of AFCI. The individuals serving represent diverse backgrounds and have significant experience in the arts and crafts industry. Today we introduce you to Jim Scatena.

Jim Scatena

AFCI: You have had an impressive career in the industry. Can you tell us more about your background?

JIM: I’ve called this industry home for 35 years. In 2017 I retired as President & CEO of FloraCraft Corporation. Prior to that, I was vice president and general manager of Wilton Enterprises; and director of sales at Crayola. I now serve as a management consultant and advisor.

AFCI: How long have you been a member of AFCI?

JIM: I have been a consistent member in the industry associations since 1984. I was drawn to the Association for the opportunities it provided to participate in building the creative industry. I was chairman of both the Hobby Industry of America (HIA) and later the Association of Crafts & Creative Industries (ACCI). I played a key role in the merger of those two associations into one global trade association which became the Craft & Hobby Association (CHA), now AFCI. I eventually served as the Association’s Chairman and Chief Governance office of the Board of Directors.      

AFCI: What do you hope to achieve serving on the AFCI Board this time around?

JIM: I hope to combine my industry experience with my business development skills to help the AFCI Board and staff create growth opportunities for all AFCI members.

AFCI: What would you say to someone who is interested in joining the Association?

JIM: AFCI is the most important association for anyone at any level in the creative industry. Influencer, designer, buyer or seller, you will have the opportunity to network and connect with significant industry resources who are all willing to share and help you grow.

AFCI: What is your favorite memory from an AFCI event?

JIM:  I attended my first craft industry trade show in 1986 and fell in love with the energy, creativity and people who were so dedicated to serving the needs of the creative consumer.  My favorite memory was seeing a small, new creative products supplier be recognized at Creativation for the Best New Product!

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