Serving on the Association For Creative Industries (AFCI) Board of Directors is a unique way for members of the organization to give back and help steer the future direction of AFCI. The individuals serving represent diverse backgrounds and have significant experience in the arts and crafts industry. Today we introduce you to Ursula Morgan.
AFCI: Congratulations on rejoining the AFCI board. How long have you been a member of AFCI, and what initially drew you to join the Association?
URSULA: In 2006, I became a member of the Association and attended my first AFCI trade show with Future Publishing as the publisher for Simply Knitting magazine. I didn’t initially know much about the Association, but I had heard the event was a great place for inspiration, information and new contacts that would help build our magazines and websites. As I worked my way up to vice president at Future Media’s U.S. operations, the Association continued to be an integral part of our growth strategy.
In 2013, I joined Creativebug. While at Creativebug, I was lucky enough to serve on the AFCI Board of Directors. My tenure as president and CEO, as well as my AFCI board role, ended in April 2017 when we were acquired by JOANN. Now, as SVP of Digital Innovation at CSS Industries, I get to lead the Digital Innovation team designing and building the absolute best software and experiences in the celebration and life event space. I’m excited to be joining the AFCI board again and bringing the knowledge I’ve gained.
AFCI: What do you hope to achieve by serving on the AFCI Board of Directors?
URSULA: My motivation is the same as it was back when I first served. I have a deep love and passion for the industry, and I want the Association to be an important part of people’s craft business. The Association was vital in helping me build my career in this industry. It has helped me stay relevant and introduced me to people whom I adore. The industry is rapidly segmenting and changing, making it as important as ever for the Association to be relevant for its members, and I see myself aiding in that process.
AFCI: What would you say to someone who is interested in joining the Association?
URSULA: You will get out of it what you put into it. Utilize every aspect of your Association. It provides great business intelligence, such as the research, networking and support.
Board nominations are now being accepted through May 15. Nominate yourself or someone you know to serve on the 2020 AFCI Board of Directors before the deadline.
Do you need more reasons why you should serve? Check out our recent blog post “The Top 4 Benefits of Serving on the AFCI Board of Directors”.