Sponsored post by POSIM
How do you keep your physical store competitive in a digital world where so much commerce now happens online?
It can be quite simple. Brick and mortar stores need to look for online opportunities to expand their customer base. There are lots of free options available through the likes of Facebook, Instagram, and Twitter, to name a few. Plus there are tons of tools out there to help, and it is not as intimidating as you might think. Dozens of companies are springing up all over the internet that can help you create ads, schedule them on a calendar and post them to the popular social media networks. These tools can greatly help you build the right size ads with the appropriate content that aligns with a specific network, and many offer free versions for the casual user who does not need a ton of analytics. This is perfect for beginners who want to get their feet wet without a significant commitment of time and money.
Email marketing is one of the most affordable online marketing tools. It gives you the ability to promote your brand, sell products, and increase sales. It even converts better than social media! According to a McKinsey & Co. survey, email is nearly 40 times more effective at acquiring new customers than Facebook or Twitter. POSIM’s Point-of-Sale integrates with MailChimp, a simple and intuitive email platform to keep your customers in the know. When companies like POSIM and MailChimp work together, it makes it easier than ever to reach out to customers with the latest deals, events, and news from your store. You can even set up focused marketing campaigns to your top customers by using POSIM’s best customer report. Plus, Mailchimp’s “Forever Free Plan” allows up to 2,000 subscribers and 12,000 sends per month and gives you access to most of the Mailchimp features all for free.
Another great way to compete in an online world is through social media. Social selling is all about using social networks to build relationships and loyalty. These networks let you showcase your products using your style representing your brand and values. If you don’t already have a Pinterest account, set one up today. Pinterest can be one of the best ways of generating traffic and customers. According to the international brand and marketing firm, KANTAR | Milward Brown, “93% of Pinners have used Pinterest to plan for or make purchases.”
It is vital to understand your customers wants and needs and be able to adapt to them. Adapting to such changes could be the difference between a brick and mortar store failing or thriving. Kohl’s recently adapted by allowing Amazon purchases to be returned in stores and Nordstrom now offers a unique upscale shopping experience that includes tailoring and manicures all to expand their customer experience.
From online-only deals to the popularity of Cyber Monday eclipsing Black Friday, e-commerce is changing how retailers do business. POSIM’s fully integrated e-commerce solutions with Shopify, Zoey, and Magento give retailers more options to get their products to market quickly. After an online sale, information is updated automatically within POSIM creating a new invoice with the customer information, allowing you to easily fulfill the order.
These are just some examples of online marketing that is readily available right now. Once you see some success, you can expand your efforts, and the sky is the limit. New customers exist outside your local area, and the opportunity is waiting to bring your brick and mortar store into the world of online shopping. It is essential to partner with the right companies, ones that not only have great tools but are also invested in your success. The question remains, are you ready to take your physical store into the world of online?