AFCI Member, Cecily Moore is a graphic designer with an avid passion for scrapbooking, coffee drinking, and all things crafty. She is the owner of The Paper Curator, which is an online shop of artfully designed paper goods for the modern creative.
In January, Cecily attended Creativation for the first time. We spoke to her and asked her why she attended and to share her experience.
Tell us about yourself and your business.
“My name is Cecily and I’m somewhat of a jack-of-all trades when it comes to crafting, but primarily I am a graphic designer. My business, The Paper Curator, is a handmade stationery and paper crafting company selling artfully designed paper goods for modern creatives. I specialize in hand-lettering and lovely handmade textures and prints throughout my seasonal collections of stationery items and monthly scrapbook kits – all handmade and produced by me.”
Tell us about your experience at Creativation 2018.
“The entire experience was awesome and kind of a whirlwind. I wanted to cram so much into my short time in Phoenix so I booked my schedule Thursday and Friday with many of the classes available – seminars primarily, but a couple hands-on workshops as well. Because it was my first year at the event, I also penciled in plenty of time to wander the show floor and boy did I need every second. It was breathtaking to walk around and see all the up and coming products for brands that I’ve long admired. Overall the experience left me truly inspired (and a little tired from all the excitement!).”
Why did you attend?
“Attending Creativation has been a goal of mine for many years now, so stepping foot into Creativation 2018 was a dream come true. I mainly attended because I’m always looking for ways to improve my business. Aside from the excitement of seeing all the new products on the show floor, I just couldn’t pass up the opportunity to take some great classes at Creativation as well. I think the free entrance for AFCI members really sealed the deal and I knew from the time I enrolled in a membership that I had to get to Phoenix for the experience!”
What benefits did your business see as a result of attending Creativation?
“Overall, the biggest benefit for my business at Creativation was the opportunity to network and make true connections with people that share the same passions and goals as I do. On the show floor, I also got to meet some critical vendors that will help me when I’m ready to expand my business. One highlight was meeting PhotoCentric, a stamp manufacturer on the show floor that I had been researching online. The process had been something I was looking into but wasn’t completely sold on prior to Creativation. Getting to put a face to the company gave me a whole new level of trust in their process and the quality of their products. Creativation gave me more confidence in myself as a business owner when considering new directions for expanding my business.”
What was the best workshop, seminar or event you attended and why?
“My favorite workshop was a Hands-on Lab called Styling Content for Your Brand with Amber Kemp-Gerstel of Damask Love. She really got us thinking about smart photography for our businesses with excellent detailed tips and examples of photos from her own repertoire. I left the workshop with not only some great photos of my products, but the insight moving forward to better my brand. Plus, she was completely lovely and continued to greet me throughout the rest of the conference when I bumped into her on the show floor! The hands-on nature of the lab let me make some great connections with all of the attendees — another excellent bonus!”
Who would you recommend attend Creativation and why?
“I think anyone who is in a creative industry (as a buyer, maker, etc.), who runs a creative business, or is looking to get some insight into the world of the creative industries would definitely benefit from attending. The classes were absolutely inspiring and the connections an attendee can make on the show floor can definitely be beneficial to pushing any business forward.”
Learn more about the benefits of attending Creativation at www.CreativationShow.org.
Connect with Cecily and learn more about her business at www.thepapercurator.com.