AFCI Member, Tanya Fox, owner of Crafty Crafters Ltd., is a retailer located in Camrose, Alberta, Canada. You will often find her in her store, apron on and creating new ideas and projects or visiting with the fellow crafters hearing new ideas. In January, she attended Creativation for the first time. We spoke to her and asked her to share her experience.
Tell us about yourself and your business.
“I have been crafting for over 35 years. It has always been a passion of mine. After over 16 years of dreaming I finally took the leap my father told me to and made one of my dreams a reality opening Crafty Crafters in 2014. You will often find me in the store, apron on creating new ideas and projects, working on our YouTube videos or visiting with fellow crafters, seeing their creations and helping solve problems with projects of all kinds. Whether it is a new craft you want to try or help with getting back into it, I am always there to help share my passion and excitement about the crafting world.”
Tell us about your experience at Creativation 2018.
“This was my first year attending. The staff was AMAZING. Registration was like a well-oiled machine, which is nice when you are so excited to get into the venue. The information book in the welcome bag had a wonderful map, but the (Creativation 2018 mobile) app was above and beyond all my expectations! I was able to take so many notes and really track my booth visits with notes, which comes in handy since there were so many wonderful exhibitors and ideas.”
Why did you attend?
“My wonderful rep, Laura at Notions Marketing had suggested that I attend as she thought that I would really enjoy being able to see all the exhibitors as well as to help get some new ideas for the store as she knows we are always wanting to expand our lines.”
What benefits did your business see as a result of attending Creativation?
“I was able to connect with two new companies. We are now bringing there lines into our store. From seeing them at the show and the new product we will be the first in our area to carry the lines, which puts our business at an advantage. This would not have been able to happen without attending this event. Being able to speak directly with them in person also allowed us to create a relationship with them. This has made the ordering process so much easier and helped create a stronger initial bond, which is important to us!”
Who would you recommend attend Creativation and why?
“I would absolutely recommend this to any store owner. Not only does it help you to get ahead of the new trends but also allows you to see the product in person. As the world changes to more online ordering sometimes it is hard to truly know what it is that you are going to get. Seeing it in person helps you to get a better idea of what will work for your demographic. This event allows you to also meet the distributors and form relationships that can only further your lines. Business aside, how as a crafter, do you not get giddy like a child on Christmas morning, walking into a room buzzing with laughter and hands on craft projects to try new things at! It was heaven. I will be making a point of attending each year!”
Learn more about the benefits of attending Creativation at www.CreativationShow.org.
Connect with Tanya and learn more about her business at www.craftycraftersltd.ca.