Memory Lights is a simple to use all in one lighting system for the crafting community that was featured in the Innovations Center at Creativation 2018.
We spoke to Keith Grange, the inventor, who shared more information about his innovation and his experience at Creativation.
Tell us about Memory Lights.
“Memory Lights came about from a simple conversation between my wife, Marcy and I. Marcy asked if I could come up with a simple way for people at her store, Memories and More, to bring illumination to their cards and scrapbooking creations. After some trial and error Memory Lights emerged.”
“The truly unique thing about Memory Lights is that the only thing the crafter needs to do is select where to place the light and they are done. Memory Lights are a light, switch and battery all in one. Adding additional lights is very simple with Memory Lights as well.”
What were your initial goals for participating in the Innovations Center and The Ultimate Pitch?
“Our goals with participation at the Innovation Center were to reach as many potential customers as possible and win The Ultimate Pitch. While we were disappointed with not being selected to participate in the finals, we did meet our primary objective of initiating contact with many potential customers. Just being part of the Innovation Center is a huge win! Participating was a great experience and has accelerated our introduction into the market. One of the biggest bonuses was meeting Scott and Teresa Mullins. They were truly inspirational to us, as well as being true mentors to all the participants.”
What’s the next step for Memory Lights?
“We are already in production and actively pursuing leads from the show. We have some larger orders pending and are expecting to see exponential growth for our product.”
Who would you say is your ideal customer?
“We are seeing demand from a broad range of customers, large retailers, craft channels and single storefronts.”
Where can people purchase the product?
“We have many other ideas for the Memory Lights system and will continue development on them to help illuminate creativity. The beauty of our enterprise is that we can service all types of customers, right from individual users through our storefront, Memories and More, all the way to large retailers through MemoryLights.ca.”
Click here to see more innovations launched at Creativation 2018 and event highlights.