Staying Relevant in the Digital Age: Key Trends to Watch for in 2018

By Shama Hyder, Chief Executive Officer of Marketing Zen Group and Creativation 2018 Keynote Speaker

Creativity is something that the craft and hobby industry and the marketing industry share in common. It’s the lifeblood of our businesses, the key to our success, something we pride ourselves on and something we’re passionate about. And that’s great news, because in 2018, our collective creativity will be called upon more than ever when it comes to staying relevant in the digital age.

In years past, it was enough to have a website and presence on social media, do some blogging and some emailing, and maybe run some online ads. But that’s begun to change.

So what does this mean for your business? How can companies in the craft and hobby industry flex their creative muscles and tap into this new reality? Here are some of the best places to start.

Staying Relevant In the Digital AgeInfographic_Gradient

Read Shama’s full article in the current edition of Gradient, which is available online at

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